Venuelocity Creates New Revenue Stream for Hotels by Tapping into Non-Professional Meeting Planners

Venuelocity, group lead generation for hotels and resorts, is revolutionizing the way hotels and resorts attract group business by focusing on an often-overlooked yet highly lucrative audience—non-professional meeting planners. Unlike legacy directories that cater primarily to professional planners, Venuelocity connects hotels with individuals who plan meetings and events on an as-needed basis, such as executive assistants, human resources professionals, and office administrators.

This vast but traditionally hard-to-reach segment represents a significant share of the meetings and events industry. However, hotels have long struggled to engage with them due to the lack of dedicated platforms tailored to their needs. Venuelocity changes the game by offering hotels a seamless way to reach these planners and drive conversions through an intuitive, high-impact listing.

“Non-professional meeting planners represent an untapped market for hotels with huge upside,” said Mekell Barker, SVP of Account Service at Venuelocity. “These individuals may not have official meeting planner titles, but they control significant budgets and make critical venue decisions. Venuelocity bridges the gap between hotels and this high-value audience, delivering leads that translate into real revenue.”

With Venuelocity, hotels no longer need to rely solely on traditional group business channels. By embracing the non-professional planner audience, they can diversify their revenue sources and secure more bookings with ease.