How many weddings are being planned right now in your local market? If you don’t have a great answer to that question, then how do you build a sales and marketing plan? The truth is, most event venues don’t have their...

When someone lands on your hotel's homepage, you don't know who they are. So most hotel websites make an assumption: this is a leisure guest, worth maybe $299 a night. Every headline says book now. Every path leads to...

Hotel marketing crushes direct bookings. Targeted advertising, SEO, beautiful websites, email marketing, social media—marketers maximize budgets, measure ROAS, and hold every vendor to the highest standard. So where is that same discipline...